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GUIDO GOBINO

GUIDO GOBINO

For Guido Gobino’s new chocolate bars, I started as always with paper, letting the lines, colors, and water convey warmth and uniqueness: in keeping with Guido Gobino’s philosophy, which still chooses to maintain some handmade processes.
Together with CBA Agency, which oversaw the artistic direction of the project, we imagined illustrations capable of evoking the different souls of the nine bars: the territories of origin of the cocoa in the Monorigine bars; the texture and crunchiness of the Classiche bars; the explosion of flavors in the Ripiene bars, rendered through abstract forms and synesthetic suggestions.

AD: CBA, Italy, Milan